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Even if a business has a Google Business Profile, it’s not likely something they pay attention to or update regularly.<br>Why is Google Business Profile management important for local SEO? <br>Reviews management can be a robust service, especially if you manage a popular, multi-location brand. If you manage large companies with multiple locations, creating a more specific service for multi-location companies is better. For that reason, we divided the list of services into services native to managing Google Business Profiles and services that you can offer in bundles. Still, since some services are unique, and your GBP agency might not have yet established expertise in certain areas, such as reputation management. In a way, it’s like social media management specifically dedicated to managing the brand’s presence on Google services like Maps and Search. 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